WhatsApp Updates: Messenger Mailings with Improved Functionality
WhatsApp is an effective messaging service that needs no introduction. According to domestic sources, the messenger is considered the most popular communication channel on the Russian market. The development of WhatsApp Business makes the application even more popular for both businesses and their clients. What new things does the platform offer to companies today and what updates will improve messaging in the messenger - we will tell you in a new article.Man with megaphone talks about WhatsApp updates for sending messages
WhatsApp supports two mass mailing channels: official and alternative . Our experts tell you more about the advantages and capabilities of each notification service in the blog - "Alternative mailing in WhatsApp" and "Official communication channel in WhatsApp" .
New features for WhatsApp mailing
Profile verification
Among the first and main innovations is the ability to confirm an account and get the coveted checkmark. For this purpose, the application developed and implemented a profile verification function. Upon its completion, the company becomes verified, gets access to improved protection and support for the business page. What other tools does the developer offer for business and mass mailings in WhatsApp within this function - read on the official website of the platform.
Improved customer experience
The next important update is the WhatsApp Flows tool , which expands on page seo service the company's capabilities within the app. The so-called "flow" offers the user to order a product or service without leaving the service. Making an appointment with a doctor, booking a hotel or plane ticket - all this is provided for when implementing the new tool. You must agree that the solution is extremely convenient for everyone who uses the app and sends messages in WhatsApp.
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New payment method
No less pleasant and useful new feature in the application is the ability to make purchases directly in the chat. At the same time, paying for goods, the developer notes, is as simple and fast as sending messages. True, this functionality is currently available to a limited number of regions. One way or another, there is no doubt that it is useful and needed by companies for mass mailings in WhatsApp.
AI services
Our TOP of current updates is completed by AI, also known as artificial intelligence (AI). Today, the developer offers three AI-based services: AI images, AI stickers, and AI chats. Unique characters, pictures, and emoji undoubtedly increase the degree of usefulness and attractiveness of WhatsApp mailings to clients. As the developer himself notes, “smart” technologies “will make communication more creative, productive, and interesting.”
A man surrounded by monitors that symbolize AI services in a WhatsApp messaging
New old features for WhatsApp messaging
Let's move on to the functional capabilities and innovations that are already known to users of the application. However, they are no less useful and important when sending letters in WhatsApp than the previous ones.
Security Features
In the summer of 2023, the developer introduced the function of disabling sound from unknown numbers and privacy check. The first tool ensures that there is no sound for incoming calls from unknown numbers. The second is access to all security settings in the application and the choice of the desired level of protection. For additional data protection, the messenger also provides functions for closing the chat, one-time viewing and disappearing messages. In short, companies are provided with everything they need for effective and secure mailings in WhatsApp.
Expanded Channel Features
In addition to reliable protection, WhatsApp users have access to updated channel functionality. The messenger has an improved catalog that includes automatic filters for quickly finding your favorite groups. In addition, "users" of the application can send reactions and forward their favorite updates to other channels and chats. And administrators can edit publications and posts for 30 days that talk about the benefits of mass mailings in WhatsApp.
Instant video messages
Another recent update that a WhatsApp sender can use is the ability to send short videos directly in a conversation with a user. You can record and show them to recipients for 60 seconds in real time. You must admit, this is a great way to tell clients urgent news, share unexpected and expected events in the life of a company. At the same time, the developer notes that using the new function is very simple and, most importantly, safe: messages are protected by end-to-end encryption.
Group calls in WhatsApp for macOS
Our final news will please companies that own macOS, as well as customers who use Apple products. Now both have the opportunity to participate in group audio and video calls. The functionality and design of the update are carefully thought out: you can receive notifications about incoming calls when the application is closed, view a detailed history of chats and calls. We suggest reading about other features of the updated messenger function in the developer's blog .
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