Keep things short as search
Engines usually truncate URLs longer than characters in SERP results. And as with titles, put your most important keywords as far to the left as possible, using slashes to separate concepts. Craft a concise meta description Your landing page’s meta description doesn’t directly affect your SERP rankings the way your title or URL will. However, it does help search engine users determine whether they should click through to your site or not, so it’s an important part of SEO for landing pages. The key to great meta descriptions for landing pages is to make them informative but concise.so get to the point quickly. And use them to tell people exactly what they’ll find ICTP Conference 2017 behind the link if they do click. Otherwise, most people will leave the minute they hit your page, hurting your SEO in the process. Plan your content carefully Since landing pages are designed to generate leads and prime visitors to convert, your on-page copy should be crafted with this in mind. And, of course, holding your visitors’ attention so they stick around instead of bounce is key with.
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SEO for landing pages. State of Marketing Report One trick to doing this successfully is to focus on the benefits attached to your product or service. Show your audience how awesome their life could become if they give it a try. Keep your actual text simple, snappy, and easy to understand, as that’s what works best on landin.
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