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This natural display is now relegated to the top of the second page . So, if yesterday your page occupied position zero and position 2 on a Google search, today it occupies position zero and position 11 , for a display of 10 results per page. Subtlety: for a display of 50 results per page, you will now occupy position Zero and position 51... What impact on the acquisition of organic traffic? It's still too early to say, but for the sites affected by this modification, it is obviously a lower visibility in the Google SERP , and fewer clicks to its site , especially for pages which had position zero and first. position . A study by SearchEngine Land shows the loss of clicks for the first result when a zero position is present : The first place in a SERP without position zero captures on average 26% of clicks Position zero captures about 9% of clicks, and the first position of this SERP captures 20%.
Conclusion: If you were in position zero and 1st of the SERP, you captured Korea Phone Number Data 29% of clicks yesterday, and only 9% today ! In other words, the Holy Grail of SEO could ultimately turn out to be a poisoned chalice for those who taste it… The SEO teams of the Yumens agencies have since this morning integrated this new situation, to be able to quickly analyze the impact of this change on your site and adapt their strategies. Do not hesitate to consult them for more information on this subject The weight of the images on your site has a direct impact on the loading time of your pages. Optimizing your visuals can save , provided you respect the JPEG or PNG formats and choose the appropriate compression! Optimize your images for better loading performance Are your site pages loading too slowly? Are you looking to optimize your loading performance to improve your users' experience? If you haven't taken particular care with the weight of your images, you probably have a lot of room for improvement on this point. The impact of images on your loading time First things first: why should you optimize your images? The weight of your visuals has a direct impact on the loading time of each page. And loading too slowly will drive away a large number of users.
The weight of images is therefore closely linked to optimizing your conversion rate. Furthermore, it is commonly accepted that image optimization plays a role in improving your natural referencing. Also note that among the elements that contribute to the total weight of a page (styles, scripts, etc.), images are very, very bulky. Here is the distribution of element weight for the home pages of several sites: And yet, it is possible to have much more reasonable image weights on your site: Choose your image format wisely The first thing to know, to properly manage your images and their weight, is that each image format is adapted to a specific need. For each image on your site, you have several options: JPEG format This is one of the most common formats, because it is relatively light. Its main advantage is its ability to compress images: you can deliberately degrade an image to reduce its weight. This makes it a format particularly suited to photos: the richness of pixels in a photo makes the loss of quality very discreet.
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發表於 2024-3-5 18:13:17