What is Google Analytics?

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You may have heard of it, but you may not have imagined what it can do for your business. Having access to concrete data about your online activities, knowing how to interpret it and use it to make the best decisions can make a big difference in the results you achieve. Find out what Google Analytics is and how you can use it to your advantage.

  

What is Google Analytics?
Google Analytics is a free online data analysis system. The tool can be installed on any website, online store or blog, and collects information from users (visitors) and transforms it into reports. It is an essential tool for any marketing strategy, especially digital marketing.

More than knowing how many people access the on page seo service website, for example, it is possible to know how they got there – through which channels – how they behave when browsing the different pages and sections and even conversions (how many subscribe to the newsletter, access content or make purchases).

Data that allows you to better understand your buyer persona (your business's target audience).

In general, this Google Analytics (GA) monitoring is an essential element in a digital marketing strategy and for more efficient business management, as it allows the analysis of key indicators, or KPIs - Key Performance Indicator or, in Portuguese, Key Performance Indicator - which helps to understand whether the objectives are being achieved and which flaws need to be corrected.



How to use GA?
Google Analytics' features seem endless, which is precisely why it is currently considered one of the main tools for managing online businesses or those with a web presence, as well as for managing customers. The tool provides a wealth of information about your target audience , but not only:

Total number of visitors;
Behavior of website visitors;
Traffic sources – where people visiting your website come from;
Goals – which goals outlined for the online platform were achieved;
Conversion rate of marketing actions – how many responded;
Marketing – which marketing campaigns have the best results;
Social Media (social networks) – which actions carried out on social networks generated the most hits, particularly with regard to Facebook Ads ;
E-commerce results – online store performance;
Currently, in order to outline an effective marketing strategy, with actions appropriate to the target audience and which allows for a return on investment (ROI), the use of Google Analytics is essential.



Available options  
Everything is measurable online. This is one of the great advantages of digital marketing.

Google Analytics settings allow you to identify navigation paths, forms of interaction and collect data that help in the development and improvement of the website, or other platform, and its content.