​How to promote on Instagram* in 2022

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Instagram* has been banned in Russia. Reach has dropped! Subscribers have been lost! What to do? Panic-panic! Breathe in, breathe out, everything is okay. In fact, Instagram* is still alive in Russia and you can promote it. Let's figure out together how to properly develop a strategy and take your account to the next level.



STEP 1: Preparation
Before you start promoting on Instagram*, you need to prepare your account, make wordpress web design agency it such that when a user sees your page, they immediately understand what it is about and what benefit it can bring them. This is a mandatory step and you don’t need to skip it. Without it, all other steps will be meaningless.



Nickname. The profile name should be recognizable, easy to read and remember. Approach this issue responsibly.
Avatar. It is customary to use a close-up of the blogger's face as an Instagram* profile photo. Avoid long-range photos where your face is not visible, or group photos.
Description. Try not to make the profile header too big. Your task is to tell about yourself in an interesting way. Below, be sure to include contact information (mail, links, phone, etc.).
Relevant stories. When getting acquainted with a profile, users often look at highlights. They are saved stories that the blogger has published earlier. It is important to design them in accordance with the profile style and place only thematic stories there.
STEP 2: Profile Subject
A blogger absolutely must know what the topic of his account is. Today, a broad, vague topic of "lifestyle" will hardly interest anyone. The topic should be narrow, expert, unique. You shouldn't tell about a recipe for pancakes today, and about mountain hiking tomorrow.

STEP 3: Cleaning
Clear your account of inactive subscribers, bots, fake business accounts and other info-noise. Yes, we delete them completely, we spare no one. Why does it work?

Because if you have 2,000 subscribers, and 50 people like your posts, Instagram* starts thinking, "This post is not interesting, I won't promote it further." Remember that today it's not the number of subscribers that matters, but their quality. A target audience that responds to your content = good work of the algorithms.

STEP 4: Select Profile Type
You need to monitor your profile statistics at least once a week. To do this, be sure to select the author account or business profile in the settings.

STEP 5: Strategy
A blogger differs from an ordinary user in that he considers the blog his job and constantly improves the strategy for its promotion, that is, he makes a content plan.

In a content plan, you write down what and when you will publish. How to create a content plan? Here are step-by-step instructions:

Write down all your content ideas.
Generate ideas by topic and category.
Make a plan in the form of a table.
What should be indicated in the table:

type of content (entertainment/informational/sales/engaging);
format (feed/Reels/stories);
status (ready/not ready);
description under the publication;
date and time of publication.
And additionally:

photo/ video;
geolocation;
results;
hashtags;
notes.
Your account is ready, you are ready. Let's now discuss the ways to promote on Instagram* in 2022.



1. Reels
Whatever anyone says, this is the main and most effective way of promotion. Short videos are the most relevant format for content makers and social media users today, so you need to shoot as many of them as possible, but do it well, and not just because you have to.

Instagram* has thrown all the mighty forces of its algorithms at Reels, which are now capturing external traffic and bringing new subscribers to bloggers.