If you set your bid contribution

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Acebook and how to avoid unnecessary costs - click here and download! TABLE OF CONTENTS Factors that influence Facebook Ads costs Various factors affect the cost of your Facebook advertising. These include: The bid: You can have your bid determined manually or automatically by Facebook. If you let Facebook set your bid, Facebook will try to spend your entire budget to get the most ad space for your marketing campaign at the best price. manually, you can set a limit on how much you want to pay for individual results.

The target audience: Depending on the target audience, the costs for your Facebook ads will vary greatly. The broader you expand your customer network, the more companies from different industries will compete with you Phone Number List for advertising time. And the stronger the competition, the higher the costs for Facebook ads will ultimately be. The quality level & relevance of the ad: Every ad placed is rated by Facebook with a relevance score (1-10).



This value indicates how relevant your ad is to the target audience. The higher the score, the lower the cost of running your ad. You can view the Relevance Score in Facebook's Ads Manager . This can help you improve your future advertisements. The relevance of your ad is also significantly influenced by the click-through rate . Facebook classifies your ad as relevant to your audience the more people click on your ad. Low-quality content is viewed negatively by Facebook, reducing its relevance in the Facebook bidding process.