If you want to get more investment

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These should include technology, profit margin, sales, and CS costs. Having this data compared with the current KPIs SEO is achieving is the direct information stakeholders need to assess SEO success and whether they’ll continue to invest in it. Step 5: Create conversion tracking and reporting systems Have a system for tracking and analysis. This is a commonly overlooked yet absolutely critical component of SEO.in your SEO strategy, you need to prove that the resources required for SEO on an ongoing basis are worth it and are generating results.

Essentially, you need to “learn to speak DB to Data stakeholder language.” After a few months of implementing SEO – depending on your sales cycle, content indexing speed, and page rankings – you should see conversions, leads, and even some new sales. However, to track that this came from SEO, you need to have a system set up in the first place. This should include everything from initial strategy creation through to the sale itself. In doing so, you’ll be better equipped to show that conversions came from SEO efforts. The best way to do this is to track basic SEO KPIs (keyword rankings, organic traffic, organic CTR, backlinks), engagement, conversion sources, and revenue.



Typically done in GA4 or a CRM, tracking SEO KPIs might look like this: Tracking engagement: Tracking engagemen Tracking conversion sources: Tracking conversion sources Tracking revenue (completed sales like in ecommerce) or potential revenue from leads: Tracking revenue (completed sales like in ecommerce) or potential revenue from leads Organize the data based on your specific business and take time to regularly present this data to stakeholders without overcomplicating it.