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The obsession with keywords - which led some to create simple lists, especially in descriptions - would no longer bear any fruit; attention should have been paid instead to the quality, the discursive description of the pages, and the long and detailed contents. With Hummingbird , we take it a step further. The good practices required by previous updates must still be followed, but at the center of Google's interests is, now more than ever, the user, and his preferences.

In short, if it was once said that "the king is the content" - which, in its degen Consumer Mobile number Database eration, gave rise to the deadly phenomenon of " content farms " - now the scepter has passed to the real person who carries out research : the new king is the user . So let's say goodbye — or almost — to mere combinations of terms: lately, keywords are becoming more and more discursive, and users tend to start their search with the famous five Ws of journalism , what (" what do I do when it rains? " ), who (“ who invented pizza? ”), when (“ when do you plant tomatoes? ”), why (“ why does the cat purr? ”), where (“ where do you buy food colorings? ” ).



If we had no qualms about using overused terms, we would say that this is a revolution. SEO, before Hummingbird , was done to attract ; now it is done to attract but above all to retain . The user wants to read, and find, something that he can also share on Facebook , Twitter and his other social networks. The content you expect must therefore be of high quality: it must be information, a solution to a problem, an invitation to purchase. At the same time, if possible. The long tail wags Ranking for broad keywords is dead .