Set clear objectives Have a solid

Abairhasan14

Understanding of why you’re putting together a journey map and what you’re hoping to accomplish by implementing one. If you have buyer personas to use to assess customer motives and fine-tune marketing content, take a second look at them. And if you don’t have go-to personas ready yet (or haven’t updated yours in a while), obtain some consumer feedback with a round or two of market research. Dive into customer experience Consider the average customer experience each prospective customer has when perusing your catalog and evaluating possible purchases. Leverage one or two buyer personas that represent your average or ideal customer to simplify the process.  

Then, build your first customer journey map by answering the following questions. Which route is your ideal customer most likely to take from discovery to post-purchase loyalty when interacting with your brand? Where and how are most customers most likely to engage with  Whatsapp Number List your brand for the first time? Consider all possible touchpoints Your brand’s current touchpoints should be part of customer journey mapping. Which ones are your customers currently using the most? Are there any you feel they should be using more than they already are? If you have underutilized touchpoints, use research and data to understand why they’re not on your audience’s radar. Make changes accordingly.



Consider different kinds of maps There are several kinds of maps to consider, each with its benefits. Examples include: Current state: Covers emotions, actions, and thoughts consumers have when engaging with a brand Day in the life: Aims to access emotions and actions consumers may experience throughout an average day (brand-related or otherwise) Future state: Anticipates future emotions and interactions consumers may have with your brand (based on current emotions and actions) Service blueprint: Begins with one of the above models and is expanded to include additional services, people, policies, etc.