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Across data from different channels to get a better picture of what’s working. Social media metrics will not show the big picture so also look at website traffic, leads, paid campaigns, and email to get better insights. These  C’s will help you build a great foundation for your storytelling but there are also channels and technologies you can tap into to enhance your communications. . Trend-Driven Storytelling Take Google Trends for example. It’s an invaluable source of information to help you find out what’s trending across various locations and languages by analyzing the popularity of top search queries. You can treat it as a data source to inform your content marketing and tap into what people care about to drive interest and engagement. You can explore the platform by category and search type image search or YouTube search and also choose a timeframe. Screenshot from Google Trends showing search


results Screenshot from Google Trends showing search results Google Trends also analyzes traffic for websites and can help inform your SEO strategy so you use keywords in content and on your website that are relevant to your audience B2B Email List and so found more easily in searches. You can also use trending features on social media such as YouTubeTrending topics, Instagram trends by searching for hashtags, and Pinterest Trends. Platforms such as SEMRush can be useful to look at competitors and Ahrefs for keyword ranking. . Virtual Reality VR and Brand Storytelling By  revenue from the consumer and enterprise VR market is forecast to exceed $ billion, according to Statista data. That just shows the investment by companies in virtual reality





as a tool to engage customers, especially with the focus by Meta on immersive technology through the metaverse. Over the past few years, many companies have invested heavily in creating VR technology such as Sony, Google, Samsung and particularly Apple with their Vision Pro. This is because virtual reality has enormous potential for immersive storytelling to deliver messages, news and vital information across industries. VR can be particularly useful for industries such as healthcare and automotive as it can allow brands to showcase their products and allow people to see how their product or service works. Take Osso VR, a technology developed for surgical teams to enable virtual training and assessment. It is being used by medical device companies to train thousands of surgeons on the latest surgical techniques .