That's because each of them

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On the contrary, it comes as another tool to compose the strategy, thus providing a series of advantages. Below, we highlight the main ones. Feedback in real time Let's say you send a short test to your client. This content will provide two types of information: the data that the user has provided in the interactive form and also the acceptance of the format itself. If the feedback from the interactions is very low, it means that the material is not as relevant as you thought. Therefore, it is time to promote changes to achieve greater engagement, which is only possible thanks to this feedback derived from interactivity.


Personalization With the feedback you receive, you can adopt a greater Phone Number List degree of personalization in the next materials you send to the user. The information provided in a test can serve as material to inspire an infographic, for example, or even a specific for a product that is relevant to the customer at a certain moment. Loyalty Fun is the hallmark of Interactive Communication. For consumers, it is very interesting to receive a calculator and know, for example, how much they need to save per month to take the trip of their dreams. For this reason, people really interact with the content and this is reflected in customer loyalty .





Every time you receive communication from that brand, you will have a good experience, which will undoubtedly influence your purchasing decision. How can we use Interactive Communication? Since 2018, Interactive Communication has been one of the parts of the marketing plan of American and Canadian companies. In this way, we can use the experiences of North America as inspiration in the use of these resources. Interactive content should be used in parallel with traditional communication. That's because each of them plays a different role in the Digital Marketing strategy. While traditional media speaks well to the general public, interactive media is more successful with specific audiences.