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Make an appointment for a free quote! Internal linking and SEO Internal linking can effectively support the positioning of selected keywords because the use of exact match phrases in links inside the page is perceived as more natural than in external linking. Internal linking in the case of pages competing for positions for the same keywords can help the search engine determine which page should ultimately be listed for the selected keyword.The fourth dimension of web analytics – Google Analytics is now available written by Kinga Gołębiewska, October , Its hard for marketers to imagine their daily duties without Analytics.
Sessions, users, bounce rate, cookies these concepts have become a permanent part of the jargon Europe Cell Phone Number List of people dealing with internet marketing. Thanks to Google Analytics, we know what users do on our website and how they behave on it. What will we learn from the new version of Google Analytics ? Will it take us on a journey to the fourth dimension of web analytics? Google Analytics Google Analytics – new analytics Universal Analytics will be replaced by on October , , and existing users have until the end of to migrate. Why did Google decide to take such a step? The Universal Analytics code was created for websites, and its data is mainly based on sessions, which are not applicable to the new reality where mobile devices and applications appear.

The new GA will allow us to track users both on the website and in the mobile application. This approach seems extremely important nowadays, when the traffic generated by mobile phones and applications is constantly growing. Google Analytics provides comprehensive crossplatform collection and analysis capabilities, access to machine learning, a deeper understanding of how customers interact with your brand, and will work with cookies, with or without identifiers using Google Signals. Changes in Google Analytics Google itself sets the bar high for its new tool. The help states To help you achieve longterm ROI on your marketing investment, weve developed a new, smarter Google Analytics service, building on the Apps Web service launched last year.
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