When the company satisfies the user

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Eliminate objections Taking into account what was said above, an important point for the MOFU is that it breaks down the objections of future clients . Remember: in the second stage of the funnel, the customer has the purchase intention . He does not intend to do it immediately, but he does consider it tangibly and even with a positive attitude. ADVERTISEMENT Although we will be close to the goal, we have not achieved anything. This stage of the sales funnel must be worked on rigorously and with determination, providing enough information to encourage your lead, generate confidence and make them choose your company.

Increases the possibility of closure When the company satisfies the user with quality Loan Phone Number List content, the tendency is for that reader to end up becoming one of your clients and fans. This happens because now the consumer feels more confident about hiring your organization. Good texts and excellent tools are essential for people to arouse interest, not only in the product that is being marketed, but also in your company. If you can prove that you master the topic and can solve your reader's problems with valuable content, the user will give you preference when closing a deal. How to create content for MOFU? Content for the middle of the sales funnel should be even more informative than in the TOFU.



The materials should present solutions for your audience and should not exaggerate mentions of your company. At this time you can limit access to content consumption and offer richer and deeper materials. In MOFU you can use the tools that we will show you below. blog posts Blog texts can also be used in MOFU. However, the content should be focused on an audience that already has basic knowledge about the subject. Invest in content with deeper data , that is, in texts richer in details and information about a certain problem and how to solve it. Personalized newsletters Personalized newsletters offer deeper TOFU content. In them it is possible to offer products and services and talk a little more about your company.